It’s Called Currency

Which is the better deal: one item for $2.50, two for $5, or four for $10? Truth is, they are all the same price. Unfortunately, most people assume that the multiple item pricing equals savings. This is a trick that stores use to convince you to buy more, and if you’re watching your pennies, this is one trick you need to know how to avoid.

Whenever you see a multiple price sign, take a minute to do the math. If the price of one item is a good value, and you only need one, just buy one. Most stores give you the discounted price no matter what quantity you buy. If they’re advertising “buy one get one free”, they’ll usually charge half price if you only buy one.

And while we’re on the subject of doing the math, consider this: many “bulk” packaged items are not actually a better value than their smaller counterparts when you compare the “per unit” prices. We assume that there is savings built in, but often it is not.

At the other end of the spectrum is the new 100-calorie pack for snacks and sweets. On a per unit price, you may be paying more than 10 times the price for those goodies. Wouldn’t it make more sense to buy the full box or bag and drop 100 calories’ worth into a plastic container for your lunch or snacktime?

Don’t be afraid to pull out your mobile phone at the store, open up the calculator, and crunch a few numbers. You will frequently find that what seemed like a bargain isn’t and that the true price of “convenience” is much higher than you want to pay. On the other hand, when the numbers work, stock up and save on those items that you already know you will need in the near future. A little math goes a long way when you’re paddling down the purchasing creek.

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