Every day, you are exposed to hundreds if not thousands of marketing messages. You see and/or hear them on TV, on the computer, as you drive down the road, as you browse through the newspaper or magazines. They are literally everywhere. Are you even aware that they are there? Maybe not. To you, I say, “Consumer be aware!” which is my version of the latin “Caveat Emptor” you may have heard before. Its translation is “buyer beware” and it is often used as a reminder that the buyer has the responsibility for educating themselves when making purchases. But we are consumers more than just buyers and we have a personal responsibility for noticing when we are being marketed to. [Read more →]
Tags: education, marketing, spending less by Julie Ann Dunn
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